Food Movers: The Secret Evolution of the Pizza Box

Food Movers: The Secret Evolution of the Pizza Box

No other paper product evokes such hunger. The warm feeling of a pizza box on your lap as you copilot the family car makes anticipation peak for most 10-year-olds.

The mere sight of one — or even better, a stack of boxes — hints at an impending celebration. It may be the only piece of cardboard that makes a mouth water. The pizza box is one of those everyday items that seems ever unchanged, a constant in food transportation. But its technology has quietly evolved while most of us have remained distracted by the pie protected within. Upon closer inspection, the pizza box reveals an unseen story of the sometimes conflicting relationship between a package and the food it contains.

Ordering Out Is In

Although pizza boxes didn’t become mainstream until a decade after World War II, early reports of the use of pizza boxes go back to the 1930s. Prior to that, flat paper bags served as the first transportation vessels for American pizzas, like the paper that wrapped around their Italian counterparts. Back in Italy, a pizza was much smaller than it is in most of the world today — about the size of a tortilla — because it was intended for consumption by a single person. It was a street food consumed by peasants and never needed much in the way of packaging. Pizza’s move to America in the early 20th century, brought by a huge influx in Italian immigrants, greatly expanded the food’s market and led to a need for larger packaging.

The postwar boom of the 1950s convinced many Americans to move from urban areas to the suburbs, where they learned to appreciate the growing convenience-food industry. Frozen TV dinners and Chinese takeout began as a novelty but soon became part of families’ weekly dinner routine. The shape and customizability of pizza made it a perfect addition to the mobile food trend. As pizzeria orders increased, so did the need to stack multiple pies. The solution required ditching the flat paper bag in favor of a more rigid container. Early examples began as modified bakery boxes but came into their own as paperboard pizza boxes. This material, still in use today, is made from compressed paper about as thick as cardstock.

While this design does a decent job of housing the pizza as it travels from point A to point B, it has some shortcomings. First, the printing on these boxes is rather simplistic and inaccurate. Printer rollers don’t get much cushioning from thin paperboard, so ink tends to smudge. Second, and functionally more important, the box’s walls tend to buckle and gap, even without a pizza inside. Just imagine what happens when the box is loaded with a hot, steaming pie. Add to that the lack of structural integrity inherent in thin paperboard: It doesn’t take much weight to collapse the lid, pushing it into direct contact with the pizza itself. (You’ve probably seen those tiny, white plastic “dollhouse tables” inside the box — that’s the Package Saver, invented by Long Islander Carmela Vitale in the mid-1980s. The box wasn’t good enough on its own; it needed some support to get the job done.)

THE PACKAGE SAVER

was invented and patented by Carmela Vitale, whose device has saved the molten toppings of countless pizzas since 1985.

The GreenBox

It might look like a standard corrugated pizza box, but the GreenBox is designed to break down for two secondary uses. The lid has a pair of crossed perforations that allow it to transform into four plates. When you’ve had your fill, the base folds over itself to create a low-profile take-out container for your leftovers.

Corrugation Nation

By the late 1960s, the American pizza industry shifted from urban Italian communities to the suburbs. That meant more pizza being made for more customers — and most of it was being delivered. But the paper industry was slow to respond to demands for a stronger container. It took a little company from Michigan called Dominos to convince their box supplier to develop a product made of corrugated paper.

In his autobiography, “Pizza Tiger,” Domino’s founder Tom Monaghan writes about developing a corrugated pizza container with a Detroit-based company called Triad. Corrugated paper is composed of a flat liner and a fluted medium. The latter is a wavy sheet of paper affixed to the flat liner with food-safe glue. Besides enhanced strength, corrugation also enhances insulation to keep the pizza hotter longer.

The Modern Box

The result is the box you know best — it’s thicker and stronger than its paperboard predecessor and always need the little plastic dollhouse table. As a bonus, images print more sharply on corrugated than on paperboard because the corrugation provides cushioning for the printing rolls.

Alas, the trouble with insulation is that it leads to soggy crust. The steam that keeps the pizza hot leads to its downfall. The sad truth is that most consumers have grown accustomed to this tradeoff — but that doesn’t stop inventors from trying to solve the problem. One novel approach enables the offending steam to escape. A corrugated paper company in India called Shree Krishna Packaging invented Ventit, a box with indirect ports that exhaust steam without losing heat. At trade shows, the company demonstrates its ingenious design by holding a lit incense stick inside the box. Viewers can see the smoke exit the box without the implementation of direct ports.

In a 2007 study, the Institute of Chemical Technology in Mumbai confirmed the company’s claims that their design keeps food contents hotter than standard boxes. Blind taste tests by pizzeria customers back up these laboratory claims. But despite expressed consumer preferences for a box that would deliver the best pizza — even for a few more cents per box — food distributors are wary of the extra cost.

Ventit’s Breathing Pizza Box

Pizza boxes have always fought a battle between retaining heat and evicting moisture. This innovation uses indirect venting through the flutes of corrugated board to allow steam to escape while retaining more heat than the common pizza box. It’s currently available only in India and Dubai, but more smart pizza companies are bound to catch on.

The Table Box

Leaving a pizza box on the kitchen table means losing valuable surface area — until now. The lid of the Table Box flips beneath the container and transforms the box base into a pedestal. With your pizza elevated six inches above the table, you have plenty of room for cups of pepper flakes, oregano and grated cheese.

B Flat

Old school pizzerias, particularly those in the northeastern U.S., tend to avoid change in fear of damaging their legacy. Corrugated pizza boxes are composed of a pair of flat paper liners sandwiching a wavy paper layer. The resulting peaks and valleys — or flutes — determine a box’s thickness and strength. Flutes are labeled with letters that correspond to the order in which they were brought to market and also happens to match their thickness in descending order.

“B flute” boxes are the most common in New York pizzerias, but newer “E flute” boxes are thinner and cost less to ship. They even print better than thicker “B flute” boxes because their flutes are closer together, providing a more even surface. Even with all these advantages, most pizzerias in the New York area are stuck on B.

Such is not the case in Italy, a place known for design that integrates art and technology. Although they’ve had pizza much longer than their American counterparts, the Italians have only recently adopted the practice of take-out and delivery. With a younger pizza box industry, Italian pizza box makers have newer equipment that enables more detailed printing. Their pizzas are also smaller and less hefty than their American cousins, alleviating the need for thick boxes.

This combination of thinner boxes and newer equipment has led to an explosion of beautiful artwork on pizza box lids in Italy. They look more like paintings than disposable food containers. It’s worth noting that these treasures reach the hand of the consumer after a purchase has been made, so the art comes as a surprise, rather than a tool for marketing.

Pizza boxes have long been a silent aspect of the pizza buying experience. We tend to overlook the box, relegating it to the dumpster as soon as the last slice disappears. All the while, innovators plug away at solutions to problems most of us don’t even realize exist. Only recently are consumers waking up to the fact that the vessel can be just as important at the food it holds.

The Pizza Pod

Zume Pizza, a startup in Mountain View, Calif., has created the pizza box of the future. Their entire concept is futuristic, starting with the use of robots to make the pizza rather than temperamental humans. It only makes sense that they invented a pizza box to match. Dubbed the “Pizza Pod,” this odd container is made of compressed sugarcane fiber. It absorbs moisture, leaving the pizza dry and crispy. The shells are also completely biodegradable.

For more images from Scott Wiener’s collection of more than 1,300 pizza boxes, get his book, “Viva La Pizza.”

How the Bodega Gets the Banana

How the Bodega Gets the Banana

Like most New York City bodegas, Brooklyn’s 6th Ave. Deli is a practical place.

The narrow aisles in the bodega — the Big Apple term of endearment for the independently run corner stores that trade in a little of everything — are stocked with a dizzying display of the humdrum goods that shop owners know will sell: batteries, king-sized Butterfingers, garbage bags, potato chips, Powerball tickets and, sitting on the floor by the sandwich counter, a 40-pound case of bananas.

Counterman Eddie Gvd, who is originally from Yemen, often runs the register dressed in a tidy white apron. He will sell each of these ubiquitous yellow fruits for between 20 and 35 cents, lowering the price the closer their color deepens to fully brown. Since 6th Ave. Deli usually pays $20 to $25 per case, around 100 pieces of fruit, those bananas bring in just pennies of profit.

Gvd may be able to double the store’s money on candy bars, but he treats bananas like a super-market’s milk and eggs — as a loss leader, an item priced at or near cost in order to bring in buyers for the $1 bottles of Poland Spring that cost the bodega just 17 cents.

Plus for Gvd, selling freckled loosies on the counter for a quarter is just the way the bodega banana business works. The fellow who delivers the bananas to Gvd and a handful of bodega owners pays maybe $16 to $17 per case to a wholesaler, who bought them for a dollar or two less, and so on down the chain. “At least six to seven make a living off it,” says Gvd. “Everybody makes money.”

Gvd’s math isn’t that far off, considering the three-week journey each banana makes to his store. It is a produce paradox that while bananas might seem like an all-American fruit—ubiquitous and inexpensive, they beat out apples, oranges, grapes and strawberries in per capita consumption, according to the U.S. Department of Agriculture — they always come from somewhere else, like most New Yorkers.

It requires a host of middlemen — growers, exporters, cargo ship operators, importers, trucking companies, wholesale produce sellers and delivery drivers — to bring bananas up from the humid plantations that flourish in the equatorial zones of Central and South America. They travel by cargo ship, through the Panama Canal if they’re coming from parts of Columbia or Ecuador, then up the Atlantic Ocean to industrial harbors like the Port Newark–Elizabeth Marine Terminal in New Jersey, the largest commercial dock on the East Coast.

Then, after a stint in humble storage centers and ripening rooms hidden in the industrial edges of the Bronx, New Jersey or Long Island, the bananas take their final ride through the city. The majority of them will travel in an army of plain white box trucks with hand-stenciled names like D&J Tropical Produce or D&B Deli Man. They drive from store to store and double-park while their drivers hand over cases of quickly expiring fruit to bodega clerks like Gvd — beloved brands like Chiquita and Dole, but also bunches with lesser-known names and perhaps lower price tags, like El Manaba, Bonita, Bello, Royal Gold and a recent upstart called Selvatica.

Remarkably, no one throws a ticker tape parade to announce the arrival of these exotic fruits, and within 24 hours, most bananas change hands — sold for just three for a dollar, or 79 cents a pound — for the final time.

ARE BODEGAS AT RISK?

The first bodegas were small groceries opened by Puerto Ricans and Dominicans, hence the use of the Spanish term bodega, which refers to a small grocery. Today, according to Jack Sagen of Jetro Cash & Carry, a food-service supply store that caters to bodegas, the owners are now primarily Dominican, Mexican and Arab. Recently, a dramatic increase in rents has led to a decrease in bodegas in upper Manhattan, according to the New York City-based Bodega Association of the United States, but for now, they still play a necessary role in many other city neighborhoods where other food options remain scarce. They are still widely considered one of the most iconic components of New York City life.

THE BUSINESS OF BANANAS

That the banana is a truly a modern agricultural marvel — remarkably affordable, fast-ripening, found in pristine condition for sale every day, everywhere, all year long — is a logistics miracle that has largely gone unnoticed by most New Yorkers.

Few are more aware of this complicated yet largely invisible process than Joe Palumbo. For the past four decades, Palumbo has been peddling produce, the first two delivering to markets and bodegas, the second running Top Banana, a wholesaler in the South Bronx that sells Dole, Del Monte, Chiquita and Bonita bananas, as well as Selvatica plantains and dozens of other fruits and vegetables. He bought the business from the Strik family in 1995: “I was a customer,” he says. “I used to tease them that I’d buy it…then one day they called me and said they were ready.”

Top Banana — whose motto is still “Strik-ly the best” and whose old-fashioned logo features a gorilla chasing after a banana that just lost its top hat — is a ripener, a required stop for every banana before it arrives at a bodega, fruit stand or grocery store. What Palumbo purchased from the Striks wasn’t their delivery routes, distribution network or a banana brand — the family didn’t own any of those — but their warren of refrigeration rooms.

Bananas we buy in the United States are nearly all a resilient monocropped cultivar called the Cavendish. Multinational corporations grow this sturdy species on large plantations in tropical places like Guatemala, Costa Rica, Honduras, Nicaragua, Colombia and Ecuador. Even so, to get the bananas from there to here before they turn to mush, they must be picked bright green, bitter and hard. They are refrigerated during transport via shipping containers on cargo ships and then ripened only once they hit New York.

Though many varieties of bananas are cultivated for sale around the world — and many would argue that most are even better tasting than the Cavendish — the American export market is literally built around the breed because it withstands travel and, more importantly, is resistant to a disease that decimated the tastier Gros Michel cultivar in the 1950s.

Monoculture — where just one kind of plant is cultivated — makes the crop more susceptible to disease, but it also means the farming process is extremely efficient: Plants are the same height at harvest and they mature at the same rate, so fruits are all the same size when they’re separated into bunches and put into a box.

Under a seemingly endless canopy of Cavendish leaves, rubber-booted workers harvest the bunches by hand with machetes, removing enormous hanging stalks that each typically hold hundreds of bananas growing in semi-circular groups of 10 to 20 fruits. Together, they look like upside-down umbrellas. (The banana is actually a flowering plant, and its trunk is technically a stem. Botanically speaking, the banana fruit itself is one big berry.)

Growers like to refer to the groups as “hands” — the word banana is from an old Arabic term meaning “finger” — which are split up by plantation workers into what Americans fondly call bunches. Bunches are washed, tucked into a branded plastic bag perforated with holes to let in air and placed into a 40-pound cardboard case.

Fifty-four cases of bananas are loaded onto a pallet. Twenty pallets are forklifted into a refrigerated shipping container, and then those 40,000 pounds of bananas join hundreds more containers — loaded both with more bananas and some other exported goods — on a docked cargo ship readying for its journey to non-banana-growing countries.

All told, it takes just 18 to 21 days for those bananas to go from plantation to bodega, says Palumbo, a Brooklyn native who bears a faint resemblance to a young Rodney Dangerfield and shares his penchant for comedic delivery. That and his banana expertise have landed him recurring appearances on the “Produce Pete” segments on WNBC Channel 4 Television in New York, where he has talked about how to properly open a banana or use the inside of a banana peel to shine shoes.

THE BANANA’S TRIP FROM FARM TO BODEGA

the banana's trip from farm to bodega

One Con of Monoculture

Some who monitor the banana industry, and the recent outbreaks of a new strain of disease known as Race 4, worry that the Cavendish will soon join the Gros Michel in the annals of commercial extinction. Monoculture makes the crop more susceptible to pests or pathogens, which can easily be delivered via soil or on the clothes of a visitor. One suggested solution lies in polycropping of many banana breeds, an exciting thought for those seeking diverse banana flavors.

banana ripening room - Food and City
banana pulp thermometer - Food and City
TOP: At Top Banana, a pulp thermometer measures the internal temperature of a box of bananas in one of the ripening rooms. ABOVE: In recent years, Top Banana built multi-story, high-tech, pressurized ripening rooms that allow for better ripening. The display shows room and fruit temperatures, ethylene and humidity levels.

an employee checks the i

An employee checks the inside of a banana for ripeness.

WAKING THE CHILDREN

A century ago, says Palumbo, bananas were brought in on the stalk and stored in “banana cellars.” Refrigeration revolutionized the business, as did the invention of the pallet and forklift. Until about 30 years ago, most ripening systems were refrigerated rooms with fans to circulate air around the bananas.

“Bananas are like children,” says Palumbo. “They have to be put to bed, and they have to be woken up.”

Waking the banana has become more technologically advanced over time, though temperature still provides the basic alarm clock. Today’s newest systems — Top Banana built four in the past few years, in addition to maintaining 12 older models — feature computer-controlled, multi-story, pressurized ripening rooms with built-in airflow. Each room can hold two-and-a-half containers worth of bananas at a time.

Not only is the ripening process more consistent — and designed to ripen tens of thousands of bananas in about a week — it is now possible to remotely track humidity, delivery of ethylene gas and airflow through the boxes. Like the bags, the boxes are punctuated with holes to aid the process. The crew even knows the temperature of the fruits themselves, thanks to pulp thermometers that are plunged into the flesh. “I can even see it on my phone if I have to,” says Dan Imwalle, who has worked for Top Banana for eight years.

Even so, the skill and experience of a professional ripener like Imwalle is important, notes Palumbo. “No load is the same,” he says of the refrigerated shipping containers that arrive at his loading bays directly from the ports. Each shipment has bananas at different stages of ripening, and his employees can quickly determine how quickly they are ripening and what the sales forecasts are from day to day. They’ll sort the containers based on how quickly or slowly they need to get the bananas where they need to go.

“Each morning I spend 20 minutes touching, feeling, looking,” says Imwalle. He usually wears custom Top Banana RefrigiWear jackets to keep him warm inside the ripening rooms, which typically hover somewhere between 56 and 67 degrees, depending on the season.

Like most ripeners, Imwalle thinks about a banana in roughly seven stages, which are helpfully listed on a color-coded guide put out by each brand. Though the color for each stage differs slightly for each brand of banana — a fact that both amuses and frustrates Palumbo — the ripeners get them at one (very green) and sell them to markets or distributors somewhere between three and five (when they have some green, but also some yellow). American customers usually eat bananas between a four and a seven, when they are sweeter, have more nutrients and are just beginning to freckle.

In New York City — where Africans, Jamaicans, Indians and others eat off-the-boat green bananas, and banana bread takes care of the brown ones — it’s fair to say that every color is desired by someone. Groceries and big markets buy bananas on the greener side, because they know boxes will sit around their basements and bunches will sit around in their customers’ kitchens. Bodegas usually buy bananas on the turn from green to yellow, because their customers will eat them right away. The overall goal for a ripener or wholesaler? Not to have too many or too few of the colors at any given time.

Musa banana variety

MUSA

One of two or three genera in the family Musaceae; it includes bananas and plantains. Around 70 species of Musa are known, with a broad variety of uses.

Beyond 4011

Most Americans typically eat only one type of musa — the botanical genus of bananas, including plantains. The commercially sold varieties are all hybridized, cultivated members — but around the world the fruit is cultivated and sold in many flavors and forms, some now centuries old. There is a chunky banana cultivar called Latundan that has a tart-apple flavor, and red-skinned bananas with pink flesh. For those lucky enough to live in banana-growing regions, you can also still find the original wild musa, some creamy and sweet, some largely inedible thanks to their tiny size and large seeds.

THE BEATING HEART OF THE NYC FOOD SYSTEM

Palumbo has plenty of colleagues in the ripening business, many of them with more ripening rooms. They include EXP Group, a New Jersey company that imports Latin American produce including many bodega-bound bananas; J. Esposito & Sons, a 60-year-old company from Brooklyn whose third generation of owners just built new ripening rooms on Long Island; Yell-O-Gold, located just outside of Boston; and Banana Distributors of New York, just around the corner from Top Banana. Each ripener also gets its bananas from various ports in the Northeast. Many of Top Banana’s brands come through the port in Wilmington, Delaware, for example, while J. Esposito & Sons gets its bananas at one of the few working ports in Brooklyn, ripens them in Long Island, then trucks them back to the city.

What makes Top Banana unique is that it is the only ripener in Hunts Point Produce Market, the city’s 48-year-old, 113-acre cooperatively owned commercial distribution center in the South Bronx. Surrounded by yards of battered, barbed-wire-topped fencing, the produce market is like a city unto itself, albeit one that looks like an Eastern European post-war public housing project. Cars have to pay $5 to a security guard at a flank of tollbooths to enter, unless the driver has a pass. The complex consists of four long, low-slung, rectangular buildings that are essentially a series of refrigerators and truck bays. The market has its own private rail yard and, from the wee hours of the morning until midday seven days a week, a vast parking lot bustling with fast-moving tractor trailers.

The produce market, as well as smaller dedicated markets for seafood and meat, make up New York City’s 329-acre Hunts Point Food Distribution Center, the beating heart of the city’s food system. The produce market’s website says it generates $2.4 billion annual in sales with 10,000 employees from 55 countries and 49 states. That’s why Banana Distributors of New York is just around the corner on Drake Street, along with companies like Arugula King, Mr. Hand Truck, Jetro Cash & Carry and also Big Farm Wholesale, which is one of many smaller produce resellers who will buy bananas from a ripener and re-sell them for maybe $14 a case, up or down a few dollars depending on how much quickly browning fruit they are sitting on.

BANANA RIPENESS CHART

Bananas are ranked in stages of ripeness from from 1 (very green) to 7 (with many brown spots). Distributors and bodegas buy them between 3 and 5 and most American consumers eat them between 4 and 7 when they are sweeter and have more nutrients.

b

From Sea to Table: The Logistics of Sushi

From Sea to Table: The Logistics of Sushi

These days serious locavores can enjoy an array of restaurants serving up regionally grown ingredients. But if you’ve got a hankering for sushi, not even proximity to an ocean will ensure that you’ll be dining on local fish. So how does all that fish get to us in time to safely eat raw?

Only a few decades ago sushi was considered an exotic cuisine, with many Americans afraid to try raw fish. Fast forward to 2016: Sushi restaurants are the norm across the country — even in most landlocked areas — and it’s not uncommon to see prepackaged sushi in the cold grocery cases, if not a dedicated chef on site making it to order.

The increase in interest has driven a rise in demand for getting fresh seafood from the sea to plate as quickly as possible. Fish, like humans, travels fastest by airplane if going a great distance. Throughout the country vendors like International Marine Products Inc., have hubs in coastal and landlocked cities, which provide those areas with daily shipments of fresh fish within hours of being caught and flash-frozen, or ship them to other places.

Now that vendors receive fish via airfreight and deliver them right to restaurants, gone are the days that restaurant staff must retrieve fish from the airport. Kaz Edwards, Chef de Cuisine at Uchi in Houston (a sister restaurant to Austin’s Uchi and Uchiko), recalls his biweekly trips to the airport years ago where he would pick up fish from the shipping area and have to deal with all the red tape associated with international shipping.

“If they hold it for any reason, it’s done. It’s over. You basically have to waste that whole box,” he says.

Uchi’s chef de cuisine Kaz Edwards. Image courtesy Uchi Houston.

Cobia crudo at Uchi. Image by Rebecca Fondren.

Now the vendors take the hit when sushi fish is delayed, rather than the restaurants.

When fish travels by plane, the two most important details are time and how it is packaged. That gap between ocean and plate should be as small as possible, and, while there are some variances, less than 24 hours is the goal. 

For sushi, extra care must be taken in how the fish is packed. The weight of regular ice results in bruising and degradation of the flesh, while dry ice is too extreme to keep fish at a consistent temperature. Edwards says that slicing through ice-packed fish causes it to break apart and gives it a shredded appearance, so whole fish carefully arranged with insulated ice packs is standard.

When it comes to fresh seafood, how it’s packaged for travel is just one piece of the puzzle. Read how a coalition of conservationists and seafood industry folks is working to give consumers a complete backstory of their catch of the day.

Sushi-grade is a term that indicates a higher quality and is the reassurance many consumers look for when ingesting raw seafood. Sushi-grade can also be used to describe the way a fish is killed and bleeds out — and the traditional iki jime practice is used on the U.S. east and west coasts but not in the Gulf of Mexico. 

The FDA addresses all facets of seafood handling in the Hazard Analysis Critical Control Point (HACCP) Fish and Fishery Products Hazards and Controls Guidance report, but the reality is that there is no grading system to determine whether fish can be consumed raw. So one must assume a certain level of risk when eating sushi — there are no guarantees. 

But the reputation of a restaurant hinges on the quality of their food, and most sushi chefs go to great lengths to ensure the freshest of fish for their customers.

Uchi’s policy is to remove items from the menu if the fish isn’t up to their standards, rather than try to procure it elsewhere at the last minute. The integrity of fish and how it is packaged is always important, but Edwards says that for sushi in particular it’s a key factor in determining whether or not it makes it onto the plate at all. 

“It’s just the reality of what we do,” Edwards says.

Oroshi hocho tuna knife at the Tsukiji fishmarket. Image by Chris 73 via Creative Commons. Click image to enlarge.

The Third Wave for Food

The Third Wave for Food

Steve Case’s new book, The Third Wave, describes how a “third” wave of Internet innovation will dramatically change innovation in the coming decades.

According to Case, the first wave occurred between 1985 and 1999 when the Internet became almost ubiquitous. During the second wave, beginning in 2000 and ending in 2015, apps appeared, adding ecommerce and Internet entrepreneurs a platform for startups. Now, the rise of the third wave, as Case sees it, is the era of the Internet of Things when the Internet will bring connectivity to solve problems in widely disparate industrial sectors.

If Case is right, entrepreneurs interested in the food industry should look for opportunities to leverage connectivity in ways that will increase food output, optimize logistics, bring transparency, and improve our methods for ensuring the safety of our food supply. Look to developers of agricultural technology for a glimpse of what the third wave will offer: Driverless tractors that are smart and precise enough to better manage water resources, personalize growing in micro-acreage lots, and adjust to all the variables inherent in a changing climate. The cost of technology-driven devices will plummet, big data will make devices smarter, and we will figure out how to solve problems that are not that sexy, but that are fundamentally in need of improvement. Like the elimination of traffic and food recalls. If you think that we’re seeing the disruption of the food supply system now, look again. The crest of the third wave is hard to imagine from where you are today.

Disruption, Case says, will come from unexpected places, not necessarily from the labs at Google or Apple but instead from John Deere, Carghill, Mars, Walmart, and Costco. These companies are investing in innovation, aware that their industry is being disrupted and fearful of not wanting to miss out on the developments occurring in other industries that may or may not appear related to their businesses. Case says, “Corporate executives are too shortsighted to understand how technology that is disrupting a different industry might be adapted to do the same to their own.” Seems like an invitation to the traditional food industry players to look far and wide for new ideas and an enlightened understanding of their customers.

Case can take the view of collaboration too far. He fails to question the government’s increasing reach into our food system. The laws and regulations that limit innovation and creativity within the food system, such as some requirements outlined in the new Food and Safety Modernization Act, need to be reviewed with greater concern for flexibility and affordability for smaller producers and processors. With the coming wave of connectivity between things, government regulations may inhibit connectivity in ways that could keep food costs down and enable healthier food to go to more people. Case feels we should embrace the federal government’s role, accepting its expanding role as inevitable. Government regulation won’t go away, and there are circumstances when it’s a welcome barrier to food fraud. But shouldn’t we proceed with greater caution if we want our new food system to transform in unimaginable ways?

On Our Loading Dock: Recommendations from Food+City

On Our Loading Dock: Recommendations from Food+City

 What brain-tickling books, podcasts, movies or YouTube channels are you enjoying right now? Tweet us @foodcityorg and we’ll include some of the responses in our next issue.

DELI MAN

This 2014 documentary by Eric Greenberg Anjou looks at the cultural forces that made the Jewish deli what it was in its heyday and how the remaining 150 delicatessens in the U.S. are trying to keep a uniquely American tradition alive.

American Experience: Panama Canal

There’s no better way to comprehend the scale and importance of the construction of the Panama Canal than seeing some of the footage featured in this documentary. You can stream it for free online at pbs.org.

Milk Eggs Vodka

On keaggy.com, Bill Keaggy has been showing off his quirky collector’s habits since the early days of the Internet. Shoes shaped like rocks. Chairs that look sad. In the 2000s, he collected found grocery lists and turned them into a book that gives great insight into American buying (and note-taking) habits.

The Box

Think containers are boring? Let Marc Levinson persuade you otherwise. In his book, now in a second edition, he paints vivid scenes of the enormity, ubiquity, simplicity and technology of containerization. Through his eyes, it’s easy to see how the shipping container has shaped the world.

Clover

Clover founder (and MIT engineer) Ayr Muir has found a way to make fast food sustainable. This chain of restaurants and food trucks in the Boston area has more than a dozen locations, uses seasonal produce that is 30 to 60 percent organic and doesn’t have a single freezer. Their menu of sandwiches and sides is based on what’s available seasonally, but they can still serve customers in an average of three and a half minutes.

GASTROPOD; 99 PERCENT INVISIBLE

Two excellent podcasts that touch on food in very different ways. Gastropod from Cynthia Graber (pictured, left) and Nicola Twilley focuses on food through the lens of history and science. Roman Mars (right) ventures into packaging and transportation in his design and architecture podcast, 99 Percent Invisible.

The Container Guide

This wacky idea from Food+City contributor Craig Cannon and friend Tim Hwang — a waterproof field guide to shipping containers — started as a Kickstarter campaign that drew more than $20,000 in pre-orders. The book helps you track ships and their containers in ports across America so you can add them to your life list, just like birders.

Uncommon Carriers

John McPhee is known for going into the field to explain our world. Using his experience riding along with train engineers and barge pilots, he gives readers a close-up look at how these people move our stuff across the country.

Recipe: Tracking the Ingredients for Charlotte Russe in 1891

Recipe: Tracking the Ingredients for Charlotte Russe in 1891

Fifty years after Austin was founded, a group of women at the Cumberland Presbyterian Church gathered recipes from the women in the community and published the city’s first cookbook.

The Austin History Center has one of three known copies of “Our Home Cookbook,” published in 1891. Editors Medora Thornton and Lucy Lanier Davis gathered more than 300 recipes from 87 women in the capital city. In 2015, the Austin History Center republished a facsimile copy called Austin’s First Cookbook, with accompanying historical essays about the original book, the women who owned it and the women who contributed the recipes. We asked Mike Miller, who led the research effort behind the book, to help us dissect one of the recipes for Charlotte Russe to learn more about how food moved in Texas in the 1890s.

Charlotte Russe

This is one of six Charlotte Russe recipes in the book. Who was Charlotte Russe? Common lore has it that French chef Marie-Antione Carême (1784–1833) created the dish, named after Princess Charlotte, the only daughter of George IV. The word “russe” is French for “Russian,” and though Carême came to know the popular princess while working for King George, she died in childbirth while he was working for the Russian Czar Alexander I, and he created this dish in her honor. Most recipes include the molded ladyfingers and custard or Bavarian Cream, such as this recipe, but a simpler version of sponge cake, whipped cream and a maraschino cherry is sometimes also called a Charlotte Russe.

Sponge cake

Egg-heavy cakes were ubiquitous in this era. There are nine sponge cake recipes in this cookbook, including two different handwritten versions from the owner of the book. “Sponge” has long referred to the appearance of a cake lightened with whisked egg whites instead of yeast, and the batter is sometimes baked into elongated cakes called ladyfingers. Many claim sponges as a foundation of French cuisine, but Gervase Markham refers to sponge cake in her 1618 cookbook, The English Huswife, Containing the inward and outward Vertues Which ought to be in a Complete Woman.

Mrs. Littlefield

Alice Tiller Littlefield was the wife of George Littlefield, a Confederate officer who went on to become a banker. After the war, the Littlefields were one of the richest families in Austin, and although Alice Littlefield submitted 13 recipes to the book, including this one and another for Charlotte Russe, she didn’t do much cooking. According to her letters, she hired many cooks and didn’t keep them long. These recipes were likely theirs, though we don’t know the cooks’ names or backgrounds.

Farina kettle

Double boilers such as the farina kettle were used to heat milk, cream or other liquids without scorching them. “Farina” refers to the cereal grains that cooked so well using this utensil. This patent is from 1897, several years after the publication of this recipe, but farina kettles and other kitchen gadgets gained popularity after the industrial manufacturing boom that followed the Civil War. Then, railroads could move freely from north to south, and capital was again available for manufacturing.

Sugar

The Texas sugar industry took off after the first refinery opened near Houston in 1879 on a plantation that had been growing sugarcane since 1843, according to food writer M.M. Pack. Eventually, that company became Imperial Sugar Company, which built a town called Sugar Land so its employees could have housing, schools and even retail outlets and medical care.

Cox’s gelatine

Cox was one of three well-known gelatin brands at the time. Before production was standardized, women had to make their own gelatin from animal bones, mostly horse and sometimes cattle. Gelatin from the New York-based Cox Gelatine Company [sic] was originally made in Scotland. The arrival of the railroad in Austin in 1871, and refrigerated rail cars about ten years later, made it much easier for Austinites to expand their ingredients list beyond what could be produced locally.