Chain Gang: New Tech Links Trucks on Open Road

Chain Gang: New Tech Links Trucks on Open Road

Pelotons are not just for bikers. Truckers are bringing their rigs in line with packs of other trucks to save on fuel costs and increase road safety.

Companies such as Peloton and Daimler Trucks are entering the market with their connected truck platforms, enabling convoys of trucks to travel together in close proximity while sharing software and connectivity.

A compromise between driverless trucks and human drivers, these new systems still include a human driver that steers each rig. But the entire convoy accelerates or brakes based on the movements of the driver in the lead truck. Tesla is also joining the pack with its autonomous, electric trucks.

Convoy software can perform real-time route optimization from the cab and provide truckers with an alternative to spending hours, days and weeks at the wheel, navigating traffic and avoiding collisions.

GoGo Chickens: Watch Them Grow from Egg to Dinner

GoGo Chickens: Watch Them Grow from Egg to Dinner

If you live in a city but still want to look deep into the eyes of your dinner, you’re in luck. Thanks to blockchain technology being developed by Chinese insurance tech company ZhongAn Online, people will soon be able to use facial-recognition technology to track organically farmed chickens they’ve pre-purchased. They will also be able to monitor their bird’s movement in real-time through GPS tracking bracelets attached to birds’ legs. Welcome to the brave new world of farm-to-table eating in the 21st century.

ZhongAn is billing the program — called “GoGo Chicken” — as a way for health-conscious city slickers to follow the life cycle of their food, giving them an illusory experience of being just a little less displaced from a food system that is increasingly out of sight of most. Right now only 100,000 birds have been outfitted with GPS bracelets, but the Shanghai-based company plans to incorporate about 23 million birds into project over the next three years, pushing the Internet of Things onto Chinese farms, according to the South China Morning Post.

Once inducted into the GoGo Chicken system, the free-range birds will be attached to devices that track their movement and what kind of food they ate. Because these chickens are slow-grown, they’ll live for four to six months, as opposed to the 45 days most factory-farmed chickens live before slaughter. The facial-recognition technology will ensure that anyone who buys one of these birds will be able to actually see chicken from their smartphones. Technology that can recognize an animal’s face is not new; Google has used it to identify pets in people’s photos.

ZhongAn is trying to take advantage of the growing “farm-based tourism” trend in China, where city-dwellers take weekend trips out to farms where they can interact with food animals. The company has said its technology is a tool for members of China’s surging middle class who are also concerned about food safety and want to keep closer tabs on the sources of what they eat. Those anxieties spread rapidly in China after a 2014 crisis in which a supplier for McDonald’s and KFC was caught selling rotting and expired meats to the fast-food chains.

This article originally appeared in Quartz.

Recipe Tracker: Cooking Out of the Box

Recipe Tracker: Cooking Out of the Box

Have you ever had a compost bin full of bits and druthers that you think are almost edible? You know, the thin peels of broccoli or carrots or apples? What about a refrigerator drawer with wilted greens or the selection of cheeses you got for that cocktail party a month ago? Do you just chuck them out, concerned that they’re not fresh enough to use or be delicious?

And what about the money you spent on those ingredients? Or the costs of producing them? Does tossing no-longer-fresh food take a toll on your grocery budget, as well as your environmental conscience?

As landfills are increasingly brimming with food that was produced but never consumed (for a variety of reasons), it may be time to reconsider the ways in which we assign a value to ingredients. After all, in less affluent eras — or areas of the world and the U.S. — people couldn’t afford to waste food products that could still contribute to a tasty and nutritious meal. Think of it as a really good time to figure out how to be creative with your organic kitchen matter.

The good news is lots of people, including some of the world’s best chefs, are working on ways to address this very issue. In fact, two recent cookbooks — or, let’s say, sources of recipes — approach the notion of creating a dish from opposite ends of the spectrum. One, “Bread is Gold,” by the world-renowned chef Massimo Bottura, is a collection of recipes and stories by and about a variety of chefs who were called to cook using only products that arrived at a pop-up soup kitchen during the 2015 Milan World Expo as excess, day-old or deemed insufficiently fresh to sell.

The Expo’s theme, “Feeding the Planet, Energy for Life,” spoke directly to Bottura, who worked with a parish priest in the city to transform an old theater into a dining hall that could accommodate, restaurant-style, 100 guests each day — serving lunch to area school children and supper to local homeless people.

For the fancy chefs who came to Milan to cook for a day or two at the Refettorio, their constrained ingredient lists were the catalysts to their creativity. Deliveries included days-old bread, produce in various states of maturity or discoloration, cheeses and other dairy products that were nearing or past their sell-by dates. Each day’s supplies were different and unpredictable. After the initial shock of the arbitrariness of that day’s delivery wore off, the enterprising chefs got straight to work, creating delicious and comforting meals for their guests.

“Something of apparently no use could become a secret weapon in the kitchen, a super power that could magically transform a dull dish into a vibrant one,” Bottura writes about the solution Chef Cristina Bowerman devised for using the outer — and often discarded — leaves of vegetables: Dry them and grind them into intense powders that add stealthy flavor to dishes. (She’s not the only one who makes savory powders from dehydrated vegetable peels; read on.)

The chefs wasted nothing because very little was available to start with. Even banana peels were used to make a chutney. It was a revelation, even to one of the world’s top chefs, Bottura. “If you open your mind and start thinking differently about ingredients, then you no longer have to throw away a banana peel ever again,” he writes.

“Bread is Gold” shares stories and recipes by chefs who fed hundreds of people using food deemed unfit to sell. The key to success? Human chefs who applied their knowledge and experience to effect a delicious outcome.

Chef Massimo Bottura

By contrast, for Chef Watson, developed by IBM — yes, that Watson — the sky’s the limit when it comes to ingredients. Through machine learning and algorithms, an online app called Chef Watson will take in up to four ingredients that you suggest (whether or not you see how they might result in something delicious) and output a set of instructions that it “believes” will create an edible dish. Chef Watson offers a never-ending source of combinations for any ingredient under the sun. [Editor’s note: Alas, IBM closed its Chef Watson site in June 2018.]

The computer ingested the entire archive of Bon Appetit magazine, as well as a huge dataset of different ingredients and their detailed flavor profiles. From there, Chef Watson learned to recognize synergies — ingredients that seem to go well together (understood perhaps by frequency of pairing or through the logic of their marrying profiles). Garlic and tomatoes. Mushrooms and butter. Pork and apples.

As the recipe appears on screen it displays three graphic measurements — synergy, pleasantness and surprise — that help the user determine how the hypothetical dish might turn out. Just as constraints fueled the chefs at the Milan Refettorio, the search for novelty drives Watson’s recipes.

While the platform is available online for anyone to use, Chef Watson has been on a few roadshows, employed by featured chefs to make novel dishes. The chronicle of these events is a book called “Cognitive Cooking,” another collection of experiential narratives and try-it-yourself recipes.

“Cognitive Cooking” shares stories and recipes by IBM’s Chef Watson, which generates recipes from any combination of ingredients. The key to success? Human chefs who applied their knowledge and experience to effect a delicious outcome.

If you have unused ingredients lingering in your fridge and pantry, don’t toss them — type them into Chef Watson’s ingredient fields and await a recipe generated just for you. You can refine outcomes through filters such as cuisine type, dish type or even holiday. Dinner solved!

Central to the recipe successes shared in the book are the chefs — the human cooks — whose expertise and creativity helped shape Watson’s “suggestions” of unusual ingredient combinations into viable outcomes. For instance, an early trial was a pastry recipe for Spanish Almond Crescent. But the ingredient list included more liquids than would work to make a stable dough. A chef at the Institute of Culinary Education tweaked the recipe, substituting some ingredients for others to ensure a satisfying outcome but still maintain the flavor profile Chef Watson suggested.

“This is the nature of the human-machine collaboration,” the book notes. “The computer doesn’t dictate. It suggests.”

For IBM Watson Group Engineer Florian Pinel, Chef Watson has great potential to help people eat more healthfully by personalizing recipes according to dietary constraint and personal preference. It also could help reduce food waste by making suggestions based on what lurks in your refrigerator, finding ways to use the last of those beets along with the remains of the star fruit and ground pork you bought for last weekend’s cooking project.

“People can create new, personalized recipes on the fly,” Pinel said in a 2014 TED@IBM talk. “People can cook food that’s flavorful and healthy without ever eating the same thing twice.”

Whether you come to your starting line with leftovers and remainders or a motley collection of ingredients for your next unique Watson creation, a key component is a human willingness to see the value in every piece of the puzzle. Whether it goes into tonight’s dinner or becomes part of the stock for tomorrow’s sauce, just about every edible thing on Earth has a value that should prevent it from simply being next week’s landfill fodder.

IBM engineer Florian Pinel talks about the thinking behind Chef Watson in this 2014 TED@IBM Talk.

That’s certainly the philosophy that drives Chef Ian Thurwachter of Intero, an Italian-themed fine-dining restaurant in Austin.

Fine-dining restaurants are often known for their pristine ingredients and precise techniques, the combination of which should result in a mind-blowing dining experience that’s hard to replicate at home. But often, there’s a cost to this level of quality, and it’s not only found in the prices on the menu.

For example, to create carrot brunoise, the delicate ⅛-inch dice that often garnish soups or stews, one must start with an irregular, round vegetable and make it square. In the same vein, to get to the heart of a broccoli stem, arguably the sweetest, most tender and delicious part of the green brassica, the outer peel must be removed first.

In both instances, once you’ve finished cutting and have the finished ingredients, ready to sprinkle or roast or puree, you also have a pile of peel and other trimmings — byproducts that often end up in a compost bin, or worse, the garbage.

Not so at Intero, where Chef Thurwachter operates a no-waste kitchen in which every stem, peel, animal organ, off-cut of meat or other commonly tossed odd and end is put to flavorful use.

Chef Ian Thurwachter. Photo by Kenny Braun.

This Intero dish features a pesto made from radish tops, carrot tops and almonds. Extra carrot greens top the dish as a leafy garnish.

Yum Yum powder (dehydrated fermented broccoli scraps) sprinkled over a dish that highlights the rest of the broccoli plant, grilled florets and thin slices of pickled broccoli stem.

A branzino fish entree dusted with lemon powder.

Take the humble, fibrous broccoli peel. At Intero, they pack it with salt and sugar and leave it to ferment for several days. “It balloons up, is intensely pungent, with a very off-putting smell. But the flavor is really awesome — it’s got this tart saltiness,” Thurwachter explains. “We take all that and dehydrate it and turn it into a powder that’s got this background funkiness. It’s intensely savory, and we use it as a seasoning.” (Another clever dehydrated use for vegetable peels….)

The idea for this transformation came from a sous chef who had seen some something similar with mushrooms. Thurwachter engages his team in regular brainstorming sessions to figure out how best to use all the scraps.

“About once a week it’s a necessity,” he says, “but we try to make it an ongoing thing. Every day we have projects.” Projects such as dehydrating the smoked carrots his bartender used for a cocktail. The resulting powder will go into a pasta dough. Or using remnants from artichokes that were served as a bar snack in a stock that pairs with a rabbit tortelloni. “It’s just constantly trying to move these puzzle pieces around,” he says about the challenge of using all the parts.

It’s a challenge that resembles the no-waste reality of Italian farmers of earlier generations. “I love Italian cooking more than I love Italian food because it’s really a cuisine that historically is based on poverty,” Thurwachter says. He explains how veal farmers used to sell their prime cuts to fancy restaurants in Milan and keep the off-cuts — the lower-valued and harder-to-sell cuts — such as the shanks and head, for themselves.

But just as Bottura’s chefs made scrumptious meals from undervalued ingredients in Milan in 2015, Italian farmers of yore tapped into their own creative wells.

“They came up with things like osso bucco milanese (using the veal shank), which is the quintessential Italian dish,” Thurwachter explains. And it didn’t stop there. Arancini, fried rice balls, are made from leftover rice, stuffed with leftover veal and fried the next day for yet another meal originating from humble ingredients. “And then there are these really elaborate preparations where the farmer’s wife took the time to completely bone out the veal head and roll it up into this beautiful roulade and braise it and then slice it super thin and serve it with bitter greens and a salad. I would take that veal roulade with a salad over a veal chop any day of the week,” Thurwachter says, vividly illustrating an alternative way to value ingredients.

While he’s set a different challenge for himself than Massimo Bottura or Florian Pinel, Chef Thurwachter relies on a similar asset: “Our biggest resource in the kitchen is our collective creativity.”

Paste made from fermented broccoli peel before being dehydrated.

Homemade vinegar-in-process at Intero using carrot tops and leftover wine from bottles sold by the glass.

Smarter TV Dinners: Getting Under the Hood of Today’s Takeout

Smarter TV Dinners: Getting Under the Hood of Today’s Takeout

Remember when you had to leave your house to eat restaurant fare? Today, eateries and delivery companies are working together to bring the restaurant dine-in experience straight to your dining room. Eating out in is just a click away. Here’s how it works.

“I ‘favor’ all the time.” Like many Austinites, Pete has co-opted the name of the local food delivery service Favor as a verb.

Exhausted after a multi-city business trip, he sinks into his gray green leather couch and plants stockinged feet onto an oversized ottoman. Plucking his smartphone from a row of remotes, he opens an app and scrolls past bright photos of tacos, pancakes and pho. He settles on an upscale neighborhood Italian restaurant and, within seconds, has sent an order into the ether. Almost immediately he receives notification that a runner named Joshua has grabbed his order.

Pete grins. “I cook at home when I have someone to cook with and for, but tonight it would cost me just as much to go to the store to buy food for a meal. And I’m lazy.” Pete’s not alone.

Favor, along with other meal delivery services like DoorDash, Uber Eats and GrubHub, is part of a rapidly growing niche within the foodservice industry. And they’ve become a boon to an otherwise mildly stagnant sector of the economy — restaurants. A recent study by industry analyst Bonnie Riggs, of market research company NPD Group, finds that half of meals purchased at restaurants are now eaten at home. She predicts that the future trajectory of the industry could improve if restaurants focus on providing consumers with the choices and fast delivery times they need and want.

In short, people from young professionals to busy families are increasingly taxed for time and stressed. One solution is to recover time typically devoted to shopping and cooking by browsing delivery menus. Five years ago, home delivery was largely still the realm of the pizzeria. In fact, Favor’s origin is intertwined with pizza through the college job experience of the company’s founders.

“Ben Doherty and Zac Maurais admit that they were probably the geekiest pizza delivery guys,” says Keith Duncan, senior vice president at Favor. “They were constantly calculating on spreadsheets the most efficient delivery routes.”

Favor, like many of its competitors, started about five years ago. Austin was its first market; now the company is concentrating on expanding into additional Texas cities. Duncan estimates that, since launching in 2013, Favor has completed more than seven million food deliveries — and 90 percent of these were prepared meals from restaurants.

A customer favorite from Tyson’s Tacos in Austin, which has seen its business jump since it partnered with Favor. Photo by Kenny Braun.

Favor delivery man Ronald Kaase swings by Tyson’s Tacos in Austin to pick up an order for delivery. Tyson’s Tacos has seen its business grow 30 percent over a year ago — a result of increased Favor orders. Photo by Kenny Braun.

“On the front end, we have a consumer app for placing an order, and on the back end there is a system that makes sense of all the orders and assigns them to delivery folks — runners — who can communicate with the customer once they accept the order,” says Duncan. “We are constantly optimizing the experience to increase the speed of delivery, and we encourage customers to order within a certain radius of their home because proximity is really important for the quality of what is essentially takeout.”

How has this new business model developed so quickly? A confluence of several factors — including the normalizing of cashless, online retail over the past decade, the fact that three people out of four Americans now own smartphones and a trend that sees half of all Americans using their phones for online purchases — has led to a rapid increase in mobile commerce. In fact, it is predicted that by 2020, m-commerce will catapult to include nearly half of total U.S. digital commerce, reaching $284 billion.

Even more critical to today’s digital meal delivery system is a new workforce made up of independent contractors. Favor, for example, uses more than 25,000 runners who snatch orders when they want to and deliver meals in cities using their own cars, scooters or bicycles. The benefit of this flexible workforce to restaurants — and pizza parlors! — is huge, since the delivery team is made up of on-demand contractors rather than regular employees, who would need to be paid by the hour regardless of whether they were out making deliveries.

More traditional restaurants also benefit by taking advantage of what is, essentially, a new revenue stream. According to a 2015 study by the delivery company GrubHub, restaurants that add digital ordering average a 30 percent increase in revenue from takeout. Anecdotally, Favor’s Duncan knows of hundreds of restaurants that avoided closing by capitalizing on this new revenue stream. Digital meal delivery is so successful that there is now a new trend in some cities: “ghost restaurants,” which are essentially just kitchens, with no table service or wait staff.

The growth of the meal delivery industry is also a boon to the companies who develop the digital apps. All seem to be capitalizing on the service provided by the flexible workforce. Favor delivers more than meals — everything from milk to medicine — which will only expand now that the company was recently acquired by regional supermarket chain H-E-B. DoorDash is no exception. Headquartered in the Bay Area, this company has expanded into numerous cities across the country to efficiently deliver any purchase.

“The vision for DoorDash is not just [being] a food delivery company but instead a logistics platform, [striving] to become experts in delivering anything in a city from point A to Point B,” says regional general manager Benjamin Lipson. “We get increasingly sophisticated and learn from our experience, incorporating it in our algorithms and focusing on optimizing travel time.”

Twenty-seven minutes after placing his order, Pete’s doorbell rings. There is Joshua, plastic carrier bag in hand. The exchange is seamless and short because Pete has already paid for his meal, delivery fee and tip through the app.

He now has the ultimate TV dinner for his night at home: delicate rounds of roasted beets and oranges resting amid bright specks of fennel and mint, followed by a perfect portion of beef nestled in polenta, shallots and savory gremolata.

Can you smell the sweet, layered herbs in the vinaigrette? Yum!

Handoffs: Bills of Lading and the Cargo Custody Relay

Handoffs: Bills of Lading and the Cargo Custody Relay

We’re hearing more and more about high-tech ways to track and trace our food as it moves through the supply chain to our plates — from barcodes to blockchains. But the practice of tracking food shipments isn’t new. It has long been a way for shippers to make sure their cargo is safe and secure throughout its voyage.

At each step along the supply chain, anyone who handles a shipment has custody, a specific term that connotes legal responsibility. The chain of custody confirms the identity and quantity of the shipment (e.g., 400 bushels of Italian pears), declares that the pears were continuously controlled and transported by the carrier and identifies everyone who handled the pears throughout the shipment. Having a clear record of this chain makes it possible for the shipper to track any theft or contamination of the cargo on its way to the receiver.

The documentation that authenticates the movement of food between a shipper and a freight carrier is known as a bill of lading. It’s a receipt that confirms the transition of goods from one link in the chain to the next. This document notes the details of the cargo and its intended path to you, including the type and quantity of a shipment. It’s provided at the end of a shipment to verify delivery of the goods shipped and is the basis for payment for the goods at the receiving end of a shipment. Without these bills of lading, neither the farmer nor the exporter gets paid.

Going back to maritime practices — before planes, trains and automobiles got involved — the bill of lading would have been prepared by a merchant to indicate that the shipper was responsible for delivering the items consigned to him. These receipts were originally called “bills of loading” as far back as the Middle Ages, and they listed what a merchant actually loaded onto a ship. It was a sort of contract between a merchant and a shipper that confirmed the receipt and safe transport of a specific cargo list.

Since shippers often lost ships and their cargo at sea, the bills of lading helped account for losses and reparations. Like today’s tracking tools, bills of lading indicate a transfer of responsibility throughout the supply chain. They are legal documents that confirm ownership of the goods and, as such, are assets the shipper can use to secure credit against expenses.

As the bill of lading moves through the supply chain with a shipment of, say, bags of coffee beans on pallets, the legal notion of ownership and custody travels with the chain. But the cargo list and a receipt are only two tools that leave footprints along a supply chain. These days, we need much more data than these documents provide to effectively track food through our chain.

Newer tools include smart labels with barcodes that communicate harvest dates and times. Scans of smart tags indicate precisely when food passes through the supply chain, when a USDA inspector has certified a meat shipment or the temperature of the interior of a shipping container or a tractor trailer. All this data is being gathered as food travels to our plates.

These new tools go far beyond those old bills of lading, but the intention of those bills and the chain of custody remain the same.

Just wait until blockchain technology picks up where bills of lading and custody left off. Then you’ll be able to see the passage of ownership of your carrots all the way from the farmer’s plot to your pot, who handled your carrot and why, when, where and maybe even the weather outside when the carrots moved between buildings. Be prepared for some surprises.

Blockchain Explained

A blockchain is a distributed, digital ledger used to track shipments. Rather than a single document — the old bill of lading — traveling throughout a supply chain, the information contained in that one document exists in many computers in the network along the way. So every time a bushel of apples moves through its supply chain, information about its steps are recorded, including who moved it, when, why and what resulted from the movement. The data form blocks that leave unique “fingerprints” along the chain. Any attempt to change a fingerprint travels throughout the entire chain, alerting everyone that the integrity of the chain was compromised. If someone steals an apple, the blockchain will know where and when it disappeared. For the food industry, blockchain appears to be a way to prevent food fraud and ensure food safety. Real-time awareness of inconsistencies in the chain will enable faster and more precise responses to food-borne disease outbreaks. Consider the Romaine lettuce contamination in early 2018. Blockchains would have enabled investigators to track back all the way to rows of lettuce growing in the field. At least that’s the theory.

Route Optimization That Allows for Constant Change

Route Optimization That Allows for Constant Change

When Layla Shaikley began brainstorming with three classmates, it was to fulfill an assignment in a class on entrepreneurship at MIT. The professor had challenged them to devise a technology that could change a billion lives. Focused on developing countries, the foursome looked at how to use data from volatile zones to draw conclusions about crime and personal safety. They decided to target cell phone data and searched for partners outside the U.S.

But when they began asking around, they learned that companies of all sizes had a more pressing problem: navigating day-to-day deliveries. While routing solutions such as Roadnet® — one of the largest — do exist, these technologies planned routes the night before. They couldn’t make real-time adjustments if a snowstorm hit, traffic got snarled, loading docks filled up or the customer didn’t turn up to receive delivery.

Along with potential customers voicing their needs, MIT advisors noted the same challenge existed in the U.S. Using harvested data as a backbone, the team tackled the complex problem of route optimization for the shipping and logistics industry. Here was the answer to their assignment: a technology to offer nimble routing using big data, machine learning and cell phones.

The first thing they discovered was that most traditional delivery routing systems weren’t accounting for the volume of available open-source data that could reveal historical patterns such as traffic and weather. The team created several algorithms that take in passive data, including historical service times or traffic patterns as well as direct feedback from drivers using their prototype — a straightforward mobile app for drivers to follow, paired with a web-based tool for managers to review.

The students searched for companies willing to share data so they could test it. That part was easy.

“We would cold-call companies on LinkedIn and say, ‘MIT and big data,’” says Shaikley with a laugh. Apparently, that combination was enough to pique interest. To better understand drivers’ challenges, Shaikley rode along with them. “I’d hop in these giant trucks and watch them use our app,” she says. “It was like standing in front of a crowd naked. Drivers are sharp and they know what they’re doing.” And they had immediate feedback: Drivers were critical of the abundance of in-app messaging. How could they deal with a ton of pop-ups while on the road?

After two years of fine-tuning their proof of concept, the team made it official, incorporating the business and naming it Wise Systems. After graduation in 2014, they joined an MIT startup accelerator. When they wrapped that, they searched for paying clients.

Through an advisor at the MIT Center for Transportation and Logistics, they were introduced to Anheuser-Busch. They walked the beer giant through their process, explaining that by using data such as traffic, cancellations, late customers and weather, the Wise algorithms adjust drivers’ schedules on the fly. This means “they can make the most efficient decisions possible” about navigation and order of delivery, according to Chazz Sims, Wise Systems CEO and co-founder.

In 2016, Anheuser-Busch agreed to run a pilot using Wise Systems in two locations: Seattle and San Diego. The company still used Roadnet, its existing technology, for its route pre-planning, but it used Wise for day-of routing. Several months later, when Anheuser-Busch reviewed the metrics — driver satisfaction, shorter routes, quicker work time — they were impressed enough to roll the Wise launch out to every single U.S. wholesaler, plus two locations in Canada.

Wise’s success with the beer giant demonstrates the novelty of their solution — real-time route optimization.

“People think this is solved, but it’s not,” says Sims. Case in point: UPS spent billions to create its in-house system, called Orion. Initiated more than a decade ago, the system didn’t launch until 2016, with the help of 500 staffers working on the technology. In contrast, Wise has a staff of 15. While UPS has incredible numbers — handling 15.8 million packages on an average day — imagine how much technology has changed since Orion was initiated. A UPS spokesperson noted that real-time optimization, including real-time navigation and updates after each stop, won’t be fully deployed until 2019.

Wise’s app makes extensive use of third- party tools — including mapping, weather, traffic and navigation — and focuses solely on the algorithms that take in the data and create flexible day-of schedules.

“We pull real-time traffic, we look at history, we make projections of what the rest of the day will be like,” says Sims. Taking into account that specific route’s history, the software determines that if a driver continues with his or her current route, a delay is likely. At this point, the Wise app alerts the driver to a route change, which the driver can accept or reject based on his or her experience with the trip.

Shaikley calls drivers’ collective experience “tribal knowledge.” A driver who hits the same stop week after week knows some customers have good and bad times for deliveries. Maybe the Coke delivery guy will be there at the same time, maybe parking will be terrible, perhaps the customer is out for his daily coffee.

“They [drivers] can add their own knowledge and insight into the app, and we can take in the feedback,” says Sims, noting that future algorithms for a specific route would include those updates. Shaikley emphasizes their goal of being a driver-first solution.

With several new contracts on the horizon, Wise Systems is making progress expanding the business and plans to capture new market segments in 2018. They will have helped the delivery of 10 million packages by the end of this year by homing in on a single part of the puzzle: flexible routing. For a project that started as a grad school lark, Shaikley says they’re chipping away at the original goal of changing a billion lives by focusing on drivers. “Understanding what is in their heads is the most valuable.”

Wise Systems co-founder Layla Shaikley isn’t your run-of-the-mill MIT architecture grad. Yes, she co-created a tech startup that’s improving the way logistics companies optimize deliveries. But she also interned at NASA, co-founded TEDxBaghdad and co-produced a video featuring #mipsterz, aka Muslim hipsters. Creativity and impact are guiding themes for Layla and key pieces of a lesson her own Muslim parents instilled early on. “They had one rule for me growing up: Do whatever you want, just be the best at it.”

Keep up with the latest in logistics entrepreneurship and follow Layla Shaikley on Twitter @laylool.