Fish Out of Water

Fish Out of Water

As the lobster capital of the U.S. looks to diversify its commercial fishing industry, new options for harvesting seafood are emerging — in ocean-based farms, in cold rivers and even on land. Maine is diving into aquaculture.

Independent fishermen, the backbone of the Maine commercial seafood industry, play a vital role in the state’s culture and economy. Roughly 5,000 lobster fishermen produce 80 percent of the value of Maine’s commercial seafood catch – an estimated contribution of more than $1 billion to the state economy. But relying too much on any one species could put the state in a precarious position. The volume and value of Maine lobster fell more than 15 percent from 2016 to 2017, from $533 million in 2016 to $434 million in 2017. Tariffs imposed in July 2018 by China on select American products, including lobster, represent a new factor that could affect Maine lobstermen this year, despite a very productive season so far.

Climate change is another problem. The Gulf of Maine Research Institute (GMRI) has identified the waters off of coastal Maine as “one of the fastest-warming ocean ecosystems on the planet.” The volatility of the water temperature is just one reason many small fishermen began to focus primarily on lobster, where prior generations made a living on a varied catch. In this new reality, re-diversifying production and having more direct control over cultivation will help sustain Maine’s commercial seafood industry. Two aquaculture endeavors now in development represent decidedly different alternatives for America’s lobster capital.

The Rise of Aquaculture Worldwide

Aquaculture in Maine has been practiced since at least the 1800s. While laws regarding fish and shellfish culture date back to 1905, the Maine Legislature only began to regulate aquaculture as an industry in 1973. In the last few decades, Maine-based institutions have dived into aquaculture research, but many questions remain about how to make production more cost-efficient. Farmers bringing product to market also play an important role in determining aquaculture’s viability: by finding ways to integrate into existing supply chains or to create new ones and by understanding how consumers relate to new products, including their willingness to pay to them.

Worldwide, consumers seem very willing to pay for farmed fish. According to the Food and Agricultural Organization of the United Nations (FAO), global per-capita fish consumption is on the rise. As of 2016, aquaculture accounted for 47 percent of all fish consumed as food. Further, the first-sale value of all aquaculture production was estimated at $243.5 billion — almost double the value of global fishery production. Investors have noticed. Venture capital and private-equity capital from the same entrepreneurial ecosystems that have long funded tech startups are turning to food systems ventures.

“Fish is the new beef,” says Mike Velings, a Dutch venture capitalist and founder of Aqua-Spark, the first aquaculture investment fund. His 2015 TED talk, “The Case for Fish Farming,” has been viewed more than a million times. In light of this global surge in aquaculture, Maine’s fishing industry is exploring ways to move beyond lobsters.

What is Aquaculture?

The term aquaculture refers to the farming of aquatic organisms in water and can include finfish, shellfish, crustaceans, sea cucumber, seaweed, kelp, algae — anything that grows in water. It’s related to hydroponics, which generally refers to growing plants in nutrient-rich water, without soil, as well as aquaponics, the symbiotic cultivation of plants and aquatic animals in a recirculating environment. Aquaculture differs from conventional fishing or even harvesting of shellfish and seaweed in that it explicitly includes propagation (almost always in a land-based, lab-like setting, or “hatchery”) as well as tending to the crop, or stock, through the whole growth cycle. Vertical ocean farming is essentially an aquaponic practice in an ocean environment, in which seaweed and shellfish farms are vertically arranged in the water column, mimicking the arrangement of natural systems and promoting interactivity with other ocean species around them.

All Eyes on Scallops

Tenants Harbor in St. George is a picturesque spot in Maine’s mid-coast region, nestled between two hillsides that protect it from the winds off the bay. I’ve come here to meet Ryan McPherson, Merritt Carey and Peter Miller, members of the newly formed Maine Aquaculture Co-op. The topic: sea-scallop farming in Penobscot Bay. It’s a new idea for a region more associated with lobsters, and the hope is to reintroduce a measure of diversification for independent fishermen so they can continue to make a living from the sea.

“It’s all about local knowledge,” Miller, a fourth-generation fisherman, says. “I want every young fisherman to have the chance that I had.”

Maine isn’t new to scallop production, but its cold ocean temperatures mean they grow slowly. “To harvest wild scallops in Maine, they have to be four inches, which takes about four years,” McPherson explains. “The product we’re landing doesn’t have those restrictions, because we’re growing them.”

A former fisherman with a degree in entrepreneurship, McPherson purchased Glidden Point Oysters in Edgecomb, Maine, with leases in the deep water of the Damariscotta River, in 2017. He has quickly made inroads in the state, expanding relationships with chefs and maintaining Glidden Point Oysters as a premium product, a philosophy he brought to his involvement with the Maine Aquaculture Co-op. In addition to making chefs aware of the co-op, he fostered a tie to Island Creek Oysters, which provides a robust point-of-sale and distribution network for products that share Island Creek Oysters’ emphasis on celebrating American merroir. The co-op’s first live, whole scallops — not just the abductor muscle that most people traditionally 
think of as a scallop — started selling on the platform in early 2018.

“Before we pull them out of the water, they are already sold,” McPherson says. Literally pulling them out of the water is interesting, too. As the net emerges from the water, the petite scallops respond to the change in their environment and clap their shells shut in unison.

a juvenile scallop fresh from the bay

A 2016 market analysis for Maine-farmed shellfish confirmed that the portion of shellfish produced by aquaculture in Maine remains quite small — less than 1 percent of the landed value of oysters, mussels and scallops in the United States. Despite the small quantity, Maine scallops garner the highest price per pound of any state. Yet Maine produces only 2 percent of the country’s volume. To meet consumer demand, the United States imports 40 million pounds of scallop meat, with a value ($350 million) close to the value of scallops it produces domestically ($380 million). Projections about future consumer demand may be conservative because they don’t consider the impact of expanding direct-to-consumer buying options and prepared meal kits. The report also notes that Maine has the cold, clean waters to support shellfish aquaculture expansion, with projected acreage needed by 2030 estimated to be less than .3 percent of state waters.

Merritt Carey pulls a lantern net out of the water to reveal juvenile scallops in an early stage of growth. Photo by Laurie Zapalac.

Lexicon IconMerroir

like the French terroir, which refers to the flavor notes a wine gets from the grapes’ soil and growing region, merroir describes the way seafoods reflect the taste of the waters in which they’re grown.

Ryan McPherson explains the staging float and its relationship to the leases held by the Maine Aquaculture Co-op farther out in Penobscot Bay. Photo by Laurie Zapalac.

Juvenile scallops grow in vertical “lantern nets” (left), a Japanese aquaculture technique adopted by some Maine scallop farmers. Once they’re larger, the scallops are drilled and hung on long lines in water 25 feet deep, where they grow to full size. Click image to enlarge. Image courtesy the Water Brothers.

For delicious scallop pics and shots of the sea farmers at work, follow @MaineAquacultureCoop on Instagram.

The Salmon Story

Maine’s wild Atlantic salmon population hovers on the brink of extension due to loss of fresh water spawning habitat, overfishing, pollution and other forces. Heavily depleted by the late 1960s and declared an endangered species in 2000, wild Atlantic salmon is no longer fished commercially in Maine waters. In 2016, habitat restoration projects began, and small upticks in population are now being recorded.

Responding to the vast U.S. market hungry for salmon, Norwegian investors are focusing on Maine for land-based production. The U.S. exports the majority of the seafood it harvests, while importing species such as salmon — an inefficient crossover that generates heavy carbon dioxide emissions. But salmon farmed in Maine can efficiently reach more than 50 million people in adjacent states, a “grow-local” solution.

“The exciting thing is, you can place production close to the consumer,” says Erik Heim, CEO of Nordic AquaFarms. “So instead of airfreighting in tons of salmon from New Zealand, Chile, Norway, Scotland, you can produce it locally.”

Salmon swim around in a tank at an indoor, land-based finfish farm.

Moving Indoors

Nordic AquaFarms aims to produce 30,000 metric tons (approximately 66 million pounds) of salmon annually in a facility in Belfast, Maine, estimated to cost $500 million when fully complete. Due in part to concerns associated with ocean-based finfish farming, including fish feed sourcing, disease, use of antibiotics, fish escape, pollution and others, the location of aquaculture is changing dramatically. Earlier aquaculture practices for finfish entailed producing eggs and growing juvenile fish in land-based hatcheries, then releasing them into sea-pens — or in the case of stock regulation, into the wild. Today’s finfish aquaculture is increasingly keeping the fish indoors for life.

Heim explains that the facility will comprise three main production areas: hatchery, grow out and processing. The facility’s engine is a recirculating aquaculture system (RAS). “Land-based farming is basically where everything is happening indoors,” Heim says. “You’re taking water in and releasing water out, so you can clean it and treat it,” a practice that allows for recirculation and a reduction in overall water usage and nutrient discharge. “That’s a key part of the concept.”

Overhead rendering of Nordic Aquafarms’s site in Belfast, Maine. The first phase of construction of the indoor-salmon-farming facility is projected to be complete in 2020 or 2021. Image courtesy Nordic Farms.

Deploying aquaculture on a large scale indoors means confronting questions about selective breeding, genetic engineering, use of fertilizers and antibiotics, and waste processing — issues familiar to other types of industrial-scale land-based farming. Another question is how the introduction of foreign-investor-driven projects will impact the local communities and economies that host them. While operations of this size should mean more jobs, fishermen may have to adjust to harvesting their catch on land.

While building on decades of knowledge, Nordic AquaFarms operations are relatively new. Founded in 2014, its business units include Sashimi Royal in Hanstholm, Denmark, the largest yellowtail kingfish facility in the world, which began producing commercially in early 2018; and Fredrikstad Seafood in Fredrikstad, Norway, which will be the biggest salmon facility in Europe when it comes online in 2018. The Fredrikstad operation is “the blueprint for what we’re doing here. What we’re looking to do is not just build a land-based facility. We want to change this industry, and we’ve invested a lot into innovation,” Heim says. “We’re taking the science to an entirely new level.”

This raises an important question: How can radically new practices — so new they aim to be innovative on a global scale — be embraced by communities devoted to traditional methods?

Heim takes a stab at the answer. “If you look at the Maine seafood industry, it is very fragmented, many small producers, mostly concerned about their own business. Enormous resources go into building seafood brands and salmon brands in Norway. I think there is an opportunity for the industry (in Maine) to get together and do more.”

Yet, Maine is a vastly different place politically, socially and economically than Norway. Rather than solely focusing on exporting Nordic best practices, what will the Norwegians seek to learn from Mainers, ensuring that knowledge sharing is a two-way process? And how will they address concerns raised by their host community: What does releasing waste and nutrients a mile off shore really mean? How will it affect the bay? How will it affect me as a swimmer? How many people do you intend to employ and how much will you pay them?

On the Dinner Table

Land-based salmon farming and ocean-based scallop farming operate under wildly different assumptions about how people acclimate to new ideas, from winning over potential consumers to gaining support from host communities and existing players in the commercial seafood industry. Each presents a distinct set of questions about the impact on the state’s environmental resources. Each relies on and will amplify different industry knowledge. Can Maine go forward in a way that its land- and sea-based farming industries not only limit negative impacts for each other, but also find opportunities for knowledge sharing and mutual benefit?

Returning home to Boston, I find a flyer in the mail from the meal kit delivery company HomeChef, showing whole carrots, enticing bok choy and two precisely cut salmon filets. It reads, “Designed with you in mind, using fresh, thoughtfully sourced ingredients.” As food production and consumption continue to evolve, it still remains up to us to decide what exactly “thoughtfully sourced” means.

Learn more about vertical ocean farming in this TED article.

On Our Loading Dock

On Our Loading Dock

Our nightstands are loaded with books to read, and our laptops are packed with websites to explore and unpack wisdom about the global food supply chain.

Books

The Omega Principle (Paul Greenberg)

The author of several books about our seafood, Paul Greenberg takes us for a deep dive into the merits, demerits and challenges of Omega 3, a nutritionally beneficial fatty acid found in seafood. As you might imagine, the consequences ripple right through the seafood supply chain.

American Catch (Paul Greenberg)

In another book, Greenberg uses stories about three types of seafood — Eastern oysters, sockeye salmon and shrimp — to chart the rise and fall of American fisheries.

The Plant Paradox (Steven Gundry)

If you think eating bread makes you fat, you might find an argument in this book to support your theory. There’s lots of debate between these covers, and nutritionist Steven Gundry will give you reason to reconsider the science behind most diets.

 

The Great A&P and the Struggle for Small Business in America (Marc Levinson)

For some history about mom-and-pop stores, in the context of the grocery juggernaut that was A&P (aka The Great Atlantic & Pacific Tea Company), read Marc Levinson’s book about the grocery giant. A&P threatened Main Street stores long before anyone had ever heard of Walmart.

Podcasts

Eat This: Our Daily Bread series

We continue to be fans of Jeremy Cherfas’ “Eat This Podcast.” Recently, he explored every angle and story about wheat in at least 31 micro-episodes. You will learn about Red Fife, sourdough, bakeries, mills and more. We love enthusiasm, and Mr. Cherfas’ zeal takes us to a very complicated slice of bread. 

Planet Money

Born out of the financial crisis in 2008, National Public Radio’s podcast about the economics of everything covers food in unexpected ways. From the cost of popcorn in a baseball stadium to the concept of “free” food, Planet Money is full of insights about the role economics plays in how we eat.

Food52’s Burnt Toast

Since 2009, Food52 founders Amanda Hesser and Merrill Stubbs have curated this community-based trove of kitchen goods and recipes. Their podcast, “Food52’s Burnt Toast,” will elucidate just how your toast burns — and why. Such a simple food, with a complicated twist.

Article

We found another ingredient map in the article “Deconstructing the Environmental Footprint of a Sandwich” in Anthropocene. You may never again order a meat sandwich. Check out the first issue of Food+City for our map of the ingredients for a sandwich made in Austin.

Film/TV

Anthony Bourdain’s Parts Unknown

The passing of food legend Anthony Bourdain is a good reason to review (or re-view) his award-winning Parts Unknown. It’s worth 
reconsidering every episode in appreciation of his close-up view of food and the people around the world who make it.

Ugly Delicious

As our screens flood with documentaries that shame and disgust us, we are ready to see a new take on the food world. David Chang does this with his series about ordinary food made by ordinary people. The series also has helpings of Chang’s personal story about his beginnings as a chef and his conflicted relationship with Korean cuisine.

Water and Power: A California Heist

Food production relies on water. With fires raging in California during the summer of 2018, water resources for firefighters were even more scarce. Long the focus of battles between environmental conservation activists and economic development advocates, water resources are hotly contested. If you want some historical context for this topic, check out the PBS “Cadillac Desert” series, especially “Mulholland’s Dreams.”

Startup Spotlight: Ten Acre Organics

Startup Spotlight: Ten Acre Organics

Urban farming is a hot topic in food production right now, but creating a profitable farm in the middle of a city is a hard field to plow. We caught up with 2015 Food+City Prize winner Ten Acre Organics to find out how they did it.

Ten Acre Organics (TAO) co-founders Michael Hanan and Lloyd Minick have been working on their urban aquaponic farm since 2013. Since then they have been through several iterations of products, processes and procedures. Thanks to determination and their perfect-looking, colorful variety of Bibb, Romaine, Oak Leaf and Red and Green Leaf lettuces that have attracted Austin’s top chefs, TAO became profitable in early 2018. Their five-year journey has required patience and persistence — qualities that are emblematic of every entrepreneur.

Bootstrapping the capital to get started via a Kickstarter campaign, they stayed afloat in the early years with grant money and the support of friends and family. Ten acres of land, Hanan and Minick thought, “was the ‘just-right’ size for a diversified farm to achieve economies of scale and profitability while still being able to distribute 100 percent of its produce locally,” Minick says.

Working on the farm as a “garage project” for the first year, they painstakingly developed about one-tenth of an acre from scratch in their backyard in north Austin, consuming most of what they produced. At that point the co-founders faced a question all entrepreneurs must address: How do I quit my job and work on this full time?

Raising a seed investment round is a good way for startup founders to earn the ability to work on their company full time. It’s also validation that other people see value and promise in your idea. TAO was looking for both. Then, in 2015, a panel of industry expert judges named Ten Acre Organics the Grand Prize winner of the inaugural Food+City Challenge Prize, which came with $10,000 in prize money. While the money helped them float the operation for a few months while they continued to raise money, the more important thing, according to Lloyd, was the validation.

“Winning the Food+City Challenge Prize proved to us that we had a good idea, and that investors recognized the opportunity. It really helped in terms of our reputation,” he says. Later that year, TAO closed their seed investment round with $500,000.

Receiving validation and investment are big milestones for startups. But the work doesn’t end there. With big milestones come big expectations. Scaling a business from working prototype to profitable company is often more difficult than drumming up initial success. And in the farming business, where margins are notoriously thin, economies of scale are the only way to have financial success.

But expanding an urban farm can be challenging because city land is expensive. Hanan and Minick could have moved a few miles outside of town to save on land and utilities, but their dream was to grow a community, not just food. Creating a place for community workshops, think-tank style dinners and private events is their way to help people understand and appreciate where our food comes from, how it’s grown and by whom.

“We want to make an a place that is not just a farm but a community center as a change agent, where people who feel disconnected and alienated by the modern industrial food system can experience social cohesion,” Micinic says.

With the community in mind, they stayed true to their dream and in 2016 purchased an existing urban farm just a few miles from downtown Austin. Hanan and Minick saw potential in an urban farm that was struggling operationally and financially. They decided that they could improve upon the business with things like better system design and engineering, better staffing and personnel management, improved horticultural practices to maintain product quality and consistency, and an increased focus on sales and customer development.  With these improvements, they thought, Agua Dulce farm could be the model profitable urban community farm. In early 2018, they celebrated their first profitable month. Their certified organic, aquaponically grown leafy greens are the opposite of ugly produce, and the quality of the product is one of their most significant accomplishments. It’s also a differentiator that helped them catch the attention of some of the most high-profile restaurants in Austin.

All it took was four years of back-breaking labor, day in and day out. And that’s just on the farming side. There are also business duties and decisions to be made regarding human resource management, accounting, sales and marketing, and disaster control. While he stops short of telling people not to build more urban farms, Minick has a strong warning for the folks who think urban farming is more romantic than rigor.

“Farming is hard. Starting a business is hard. And starting a farming business is just insane,” Minick says. But if you’re insane enough to work long hours in the Texas heat for several years, you just might end up with a successful business.

A variety of lettuces growing at Agua Dulce farm in Austin.
Ten Acre Organic co-founder Lloyd Minick in front of their aquaponic system at Agua Dulce farm in Austin.
 Watch the recap video of the 2015 Food+City Challenge Prize featuring Ten Acre Organics as the Grand Prize winner.
Agua Dulce farm in Austin

Startup Spotlight: Bento Picnic

Startup Spotlight: Bento Picnic

It’s not easy or cheap to open a restaurant in a growing city, and entrepreneurs are coming up with creative ways to realize their dreams of a traditional storefront restaurant. We caught up with Leanne Valenti, founder of 2016 Food+City Challenge Prize participant Bento Picnic to find out how she did it.

Leanne Valenti, founder of Bento Picnic, learned her craft from a master. Just after graduating from the Natural Epicurean culinary school in 2011, a close friend offered Valenti an opportunity she couldn’t pass up to move to Tokyo, live with her family and learn traditional Japanese cooking from everyone’s favorite chef: Mom.

During her time in Japan, Valenti became enthralled by the beautiful and healthy style of Japanese cuisine. She was particularly inspired by the bento box lunches that, according to a recent study, nearly half of the population of Japan eats each day. Seeing potential to serve delicious and healthy food to an increasingly on-the-go American market, she set a goal to provide healthy food at affordable prices.

“When I founded Bento Picnic in 2015, I did not have a storefront or a distribution plan,” she says. Undaunted, she dove right in, seeking opportunities to sell her products whenever possible. In addition to catering, she sold bentos at farmers markets and had pop-up shops, including one in a kids activity center and one in a rock-climbing gym that remains operational today. But she gained the most momentum from businesses who brought in lunches for their employees. With their compartmental style, Bento Boxes can be easily customized to fit many dietary preferences — which makes it easy for customer to order from one restaurant and please omnivores, vegans, vegetarians and gluten-free folks.

After a year of doing business in a variety of settings, she knew she had a product that people loved. Her challenge was finding “the best way to expand my footprint beyond farmers markets, pop-up pushcarts and catering.”

Prompted by a mentor, Valenti entered Bento Picnic into the Food+City Challenge Prize in 2016. She points to the competition as a time when she really started thinking more critically about how to grow and scale her business.

One piece of advice I received from a Food + City judge stuck with me, and it proved to be true,” she recalls. “He said that it is very difficult to bring a new product to market AND develop a new method of coming to market concurrently. Since I am first to market with homestyle (as opposed to sushi-restaurant-style) bento boxes in Austin, he suggested that I would have more luck if I could come to market in a more traditional way, like a storefront.” Good advice, but easier said than done.

Opening a restaurant in Austin is tricky business. Despite the city’s reputation as a destination for foodies, more than 70 restaurants and food trucks closed in 2017 alone. Meanwhile Austin’s growing population continues to drive up real estate prices for retail and residential properties. The competition from large restaurant groups and corporate chains is also increasing, and the actual number of viable restaurant properties is limited.

Because of this, many entrepreneurs start small, channeling their dreams of would-be restaurants into food trucks, food carts, pop-up stores, catering operations run from commercial kitchens and farmer’s market businesses. Their goal is to build momentum and secure enough capital and customers to scale up and enter the brick-and-mortar scene. It’s a model that has proved successful for some Austin’s restaurants, including places like Franklin Barbecue and Veracruz All Natural, which started as food trucks.

The two main things that kept me from launching a storefront from day one were the upfront capital investment required and the difficulty of acquiring a second-generation restaurant space in Austin,” Valenti says.

Focusing instead on catering and a pop-up kiosk model, Bento Picnic achieved slow but steady growth in 2016 and 2017. Renting a kitchen space in the back of a marketing firm’s office was a good way to keep overhead down and establish a customer base for its catering, pick-up and delivery business.

Leanne Valenti, founder of Bento Picnic, talks with a customer in their restaurant in East Austin.

Vegetarian Bento from Bento Picnic

 Watch the recap video of the 2016 Food+City Challenge Prize featuring Bento Picnic as a finalist.

Grab-and-go kiosk with a variety of Bento Boxes at Bento Picnic.

By the end of 2017, growing demand offered an opportunity to expand. That’s when a bit of serendipity occurred. When the marketing business decided it was time to move on, Valenti says she jumped at the opportunity to buy the place and open a bento shop storefront.

“We felt really lucky that the space became available, and it was too perfect to pass up,” she says.

The move is paying off. “So far, it has been a good move, with Bento Picnic seeing a noticeable increase in brand awareness, catering sales up 60 percent and the daily lunch business exceeding the sales that used to occur in a full week,” Valenti says.

While the jump to a brick-and-mortar establishment is never easy, most entrepreneurs know there’s a leap of faith that goes along with getting bigger. And for some, unlimited faith in their growing business comes naturally.

Valenti says she’s considered taking one of her original creations, “guacamame” (edamame guacamole), to market as a consumer-packaged-good (CPG) product. And having opened a storefront in the ultra-competitive Austin market, opening in other cities now seems achievable.

“Now that I’ve honed my business model and launched my brick-and-mortar space, I’m looking to expand Bento Picnic’s presence statewide,” Valenti says. It seems the scaling never ends for food startups.

Former accountant’s office turned into Bento Picnic restaurant.

“Guacamame” (edamame guacamole) with crudités from Bento Picnic

Side Dish: Fashionable Foods

Side Dish: Fashionable Foods

When trendy foods pop, suppliers and retailers have to be ready — or figure out how to make adjustments fast — to meet demand. In this age of food as social media fodder, we looked into the reality of getting more açaí, seaweed and turmeric on shelves — stat!

Açaí

Açaí bowls are Instagram shark bait. How can you resist snapping a photo of a beautiful deep-purple smoothie bowl layered with tart red strawberries, fat blueberries and flaky white coconut?

It’s almost unfathomable that just 20 years ago, few Americans had even heard of this tiny Amazonian super fruit. Sambazon co-founder Ryan Black says his açaí company struggled to get people interested in the palm fruit “because they hadn’t ever heard of (açaí) and couldn’t pronounce it.” (It’s AH-SIGH-EE.)

Sambazon’s attempts at açaí education have helped drive açaí to the top, as have the influence of social media word of mouth and a surge for health foods. Get enough people declaring something is good, and their Instafriends will want to try it themselves. As of today, #acaibowl is winning Instagram with 885,608 public posts — while the health food of yesteryear, #avocadotoast, nets only 653,172 posts.

In 2016, more than 300,000 tons of açaí products were sold across the world. By 2026, that number should be above one million tons. To keep up with demand, “we have increased sourcing and production in the last few years,” says Sambazon co-founder Jeremy Black. Sambazon owns a processing facility in the Amazon. They have vertically integrated production to streamline their work and protect the delicate fruit, which needs to be quickly processed because it rots.

For a product that feels very 21st century, the harvesting method remains surprisingly ancient and human. Workers scale the trees, pick the fruit and place it in woven baskets to be moved rapidly downstream to the processing facility. The company has been careful to ensure the sustainability of its açaí business by hiring locals to wild-harvest and hand-pick açaí, as well as to plant new seeds.

So far, there doesn’t seem to be an açaí shortage. But what if demand exceeds expectation, or if açaí bowls become the new favorite of a huge market like China? Can the Amazon handle the future of açaí?

Açaí bowls are winning Instagram — and açaí producers have had to keep up with skyrocketing demand. Photo by Trang Doan from Pexels.
 Watch the low-tech harvesting methods Sambazon uses to pick their purple açaí berries.

Seaweeds

“Civil Eats,” the 2014 James Beard Foundation Publication of the Year, calls seaweed “the next big thing in sustainable food.” McCormick Spices identifies furikake as a spice to look out for in its 2018 Flavor Forecast. And the World Bank considers it an ecological product that’s also a problem-solving darling when it comes to feeding Earth’s hungry population.

Seaweed is of course a staple in Asia, where kombu, nori and wakame are consumed daily in soups, seaweed rolls and side dishes. According to the FishStat (2014) Electronic Fisheries Database of the Food and Agriculture Organization of the United Nations, nearly all — 99.4 percent — of the world’s seaweed, is produced in Asia. While Asia has long been seaweed-mad, in the western world nori is suddenly popping up in packaged snacks and in all-American foods you wouldn’t expect, such as popcorn, mayonnaise, smoothies, burgers and hot dogs. Seaweeds are versatile and are produced in many forms to suit many tastes — from a funky fried hijiki tofu burger popular at a New York University student fave called Dojo, to pungent wakame “birthday soup” at L.A. Koreatown’s Hangari Bajirak Kalgooksoo, to Uchi’s clean-cut, nori-wrapped negihama roll in Austin. It’s a far wider array than the leaves of wakame swimming in your Japanese miso soup.

“It is definitely a trend, similar to the recent kale craze,” says Michael Graham, creator of Monterey Bay Seaweeds. “There are flavored nori sheets and seaweed salad in Costco. These are not new products, but they are new vendors, and they are reaching new customers.”

Graham, also a biology professor at Moss Landing Marine Laboratories and the editor of a seaweed scientific journal, says he receives dozens of emails and calls a month from people who want to know more about seaweed. “I don’t know if the interest will last many years,” Graham says. “But regardless, it’s positive. Seaweed really is all that it is cracked up to be — so good for you, and good for the environment.”

Seaweed farmers are responding to the demand. From 2011 to 2012, the most recent years for which World Bank figures were available, global production of one of the most commonly eaten seaweeds, red nori (the dry, crispy wrappers of your maki rolls), increased by 13.57 percent, or 82,634 wet metric tons. Global production of an even more popular seaweed, wakame, ramped up by 21.94 percent, or 384,973 wet metric tons. Overall, including other seaweeds, global production in 2012 was approximately 3 million tons dry weight, increasing by 9 percent per year.

By 2050, if the World Bank has its way, we’ll be producing 500 million dry tons of seaweed, adding 10 percent to our current food supply. That’s definitely all-you-can-eat maki. To do that, we’ll have to augment seaweed farming by 14 percent per year. And the bank thinks we could do that in only 0.03 percent of the ocean’s surface area. More for less is usually a scam, but seaweed may be the bargain store of the sea.

Seaweed has moved way beyond miso soup greens and sushi roll wrappers. Multiple varieties are showing up all over the world — not just Asia — as snacks such as popcorn, mayonnaise, smoothies, burgers and hot dogs.
Watch Mike Graham excite chefs with his land-based seaweed farm in Monterrey, California. Video by Zagat.

Turmeric

While Americans have just “discovered” golden milk (aka moon milk, golden latte or turmeric tea), its origin is an old Indian drink called haldi doodh. But its new in-demand status as an anti- inflammatory health food means turmeric, an ancient Ayurvedic root, has staked its spot in the mainstream American pantry.

Turmeric has hit the big time financially, shooting up from $2,700 million in 2012 to more than $3,160 million in 2016. By 2021, according to a report on Technavio, the global turmeric market is projected to post a compound annual growth rate of 6 percent (other sources list it as 5.5 percent by 2027).

“Volume is exploding for organic turmeric,” says Kai Stark, commodity manager at Frontier Co-op, a cooperatively owned wholesaler of natural and organic products based in Norway, Iowa. “In the last 10 years, the amount of organic turmeric Frontier Co-op has purchased increased by a factor of 10.” Despite the demand, turmeric farmers are struggling to stay alive, even as golden 
lattes sell for $15 per cup in the United States.

Approximately 80 percent of turmeric is grown in India, both wild and farmed. But the small margins are leaving some Indian farmers high and dry. To fight this turmeric poverty, Frontier Co-op collaborates with an organization called Peermade Development Society. PDS works with marginalized farmers, especially women and poor rural folks, to develop both the land and the farmers’ budgets sustainably.

“In the past, marginal farmers, who have only one to two hectares of land, would sell their commodities to middlemen for a small price, and then middlemen would sell again, taking the entire margin,” Stark says. “PDS Organic Spices came in to eliminate the middlemen and help these farmers sell directly to companies like Frontier Co-op.”

In 2009, as the turmeric craze began to take hold, Frontier supported a PDS program to scale up their farmers’ organic turmeric production. PDS, with Frontier’s help, began trials to grow a variety of turmeric with a higher content of curcumin, the potent antioxidant and anti-inflammatory in turmeric. Frontier also diversified its organic turmeric supply chain, adding suppliers from Central America.

Sana Javeri Kadri, owner of Diaspora Co., a sustainable, single-origin, direct-trade turmeric company, also cuts out the middleman to bring maximum profits to her turmeric farmer, Mr. Prahbu, in Andhra Pradesh.

Javeri Kadri founded Diaspora Co. as a small side project but was inundated with high demand from the start. When her first four batches of turmeric sold out within hours, she contacted Mr. Prahbu and asked for everything he had. Her last batch sold out in about six weeks. Between filling 20 to 100 orders a week, she closely manages 12 wholesale accounts, asking buyers for six-month projections so Mr. Prahbu has adequate time to plan.

Javeri Kadris says turmeric is planted between May and June, before monsoon season, when it soaks up all the rain. Harvest happens between January and February, so the timing is important — as are the seeds.

“Find the seeds your grandma was using, before the British showed up,” Javeri Kadri says. “If you don’t protect biodiversity, you end up with the heartiest tomato that will survive the grocery store but doesn’t taste very good. It’s the same with turmeric — we’ve already got this mass-marketed bright yellow turmeric with a mild smell, with no biodiversity or cultural history.” Her explicitly political mission is to preserve pre-colonial biodiversity, create the best-tasting, most diverse array of turmerics and reward turmeric farmers in India while doing it.

Still, we can expect the inevitable when it comes to trends: strange products like turmeric-flavored coffee creamer, croissants and cronuts, and frozen turmeric shakes (despite Ayurvedic wisdom that turmeric should be eaten heated for optimal benefits). Because when a trend takes hold, reason may exit through the pricey gift shop, in the form of a chai golden milk donut that screams, “I <3 turmeric.”

Seaweed and turmeric are just two ingredients that jumped from obscure to must-have in record time. Heavy demand means producers have to be creative to keep up.
Diaspora Co. opened in 2017, but owner Sana Javeri Kadri has seen demand for turmeric skyrocket in the past year.

Where Are Food+City Startups Headed?

Where Are Food+City Startups Headed?

If the 2018 Food+City Challenge Prize entrants are any indication, we’re well on the way toward improving our food system.

Four years into our competition for food supply chain startups (read about all four years’ of finalists), we’ve noticed some interesting trends, including changes in the way entrepreneurs think about innovation. Progress is apparent despite food regulations, a lack of consistent data standards and the companies’ need to achieve scale while remaining small and agile. For many startups, technology is central — but it’s not necessarily all about apps anymore.

Instead, futuristic tools that bring new rigor to agriculture and warehouse management are on the horizon. UAV-IQ Precision Agriculture, one of three $10,000 Food+City Prize winners, provides precision crop monitoring for farmers using drones and sensors. The new technology enables farmers to use the gathered data to make decisions about resources to maximize their yields and reduce crop losses.

“UAV-IQ is attacking the fundamental lack of precise knowledge of where variability exists within fields,” says co-founder Andreas Neuman, former assistant director of operations for the U.S. Air Force’s Global Hawk Unmanned Aerial System. “This lack of knowledge and suitable toolkits to first identify and then manage variability leads to massive inefficiencies due to one-size-fits-all approaches, which often result in over-usage of water and chemicals.”

Another high-tech agriculture solution is Transaera, which is commercializing a material developed at the Massachusetts Institute of Technology that absorbs moisture within greenhouses. The product gives indoor farmers more control over their growing environments and enables them to reduce plant disease and increase yield while also reducing energy consumption.

“To feed nine billion people by 2050, we need new agricultural systems,” says founder Sorin Grama. “Indoor agriculture could be an answer, but it is an energy-intensive operation that will not scale unless we figure out how to grow foods using less energy and water.”

Entrepreneurs are also using technology to connect links in the food supply chain. For example, Stowga, a London-based business-to-business startup, connects retailers to unused warehouse space. This “Uber for warehouses” helps firms with excess storage use their space more efficiently; and it offers below-market options to businesses that may need space for only a short time.

Team mentor PJ Tanzillo, head of product at Favor Delivery, has high expectations for Stowga, led by CEO Charlie Pool. “Charlie and team are not your typical early-stage startup,” Tanzillo says. “They have a clear line of sight to a sustainable business, and they have achieved product and market fit. I’m confident their success will continue.”

Making connections across chain links continues to be a key draw for startups. Vinder is a digital platform that connects home gardeners who grew more than they can eat with community members who seek freshly grown food. Sam Lillie launched Vinder by going door to door in his hometown of Port Townsend, Washington, asking residents whether they had home gardens and if they ever had extra produce they’d be willing to sell. It wasn’t long before Lillie connected dozens of home gardeners with produce-hungry families, moving more than 300 pounds of fruits and vegetables among them.

“We have been trained over the last 70 years to buy our produce and processed goods from a giant supermarket chain that sources products from all over the world,” says Lillie. “Vinder reduces the food waste that happens in every city across the country while efficiently reducing delivery miles because you are buying from your neighbor and not some farmer in Argentina.” With the Vinder website and app, consumers in dozens of cities in 11 states can connect with nearby growers to buy the produce they seek, reducing food waste and putting money back into their communities, literally at the grassroots level.

If you don’t have a garden but want to grow your own food, Indiana-based Aggressively Organic, one of three Prize winners, can help. It offers micro-gardening systems for people without access to earth-based gardens. Users can grow lettuces, tomatoes and other fresh veggies in just one square foot of space in their homes. Anchored by cardboard “micro-growth chambers,” the hydroponic systems use a mere 16 ounces of water to grow a head of lettuce. In contrast, conventionally grown lettuces require 25 gallons of water per head.

“Instead of cut-and-kill or pull-and-ship — like all other current modalities of agriculture that end up shipping already dead and dying goods that end up being wasted — our stuff stays living, and we harvest when hungry,” says founder Jonathan Partlow.

Vinder and Aggressively Organic aren’t the only companies working on solutions to curb the growing amount of food waste. The 2018 submissions included ideas for moving excess food to consumers and methods for repurposing waste such as spent grains from beer breweries as ways to limit the amount of waste that ends up in the landfill.

The most tenacious and complicated problems that startups try to solve involve aggregating and transporting food from local producers to markets, restaurants and grocery stores. It’s a problem that food hubs have tried to solve for years. Today’s startup teams are working on a range of platforms: from apps that aggregate farm inventories to hauling and logistics businesses that focus on the transport of food from local producers to consumers. One of our contestants, GrubTubs, retrieves food waste from restaurants, turns it into compost for local chicken farms and then provides eggs back to the restaurants.

Another, Houston-based Grit Grocery, brings the grocery store right to your neighborhood, using a food truck model. Consumers no longer have to travel to the fringes of their communities to shop at energy-gobbling big-box grocery stores. Instead, Grit Grocery trucks bring locally grown produce, local honey and meal kits — featuring, for example, shrimp from the Gulf of Mexico — right into communities, shortening the last food mile and cutting the distance from farm to table.

“The shopping experience fundamentally shapes the flow of food, not only by creating limitations on what kind of food can be supplied but also by subtly creating demand for certain foods or even entire categories of food,” says Dustin Windham, who founded and operates Grit Grocery with partners Michael Powell and Jamal Ansari. “Building on that, we want to develop a new kind of localized supply chain that is specifically tailored to retail experiences, which is more curated, community-driven and socially intimate.”

Some of these startups rely on volunteers and are modeled more like nonprofit organizations that rely on grants and donations. Others are attempting to create value for both farmers and consumers by charging either the farmer or the consumer for their logistics services. These startups are responding to increasing consumer demand for local food from small producers. But it’s not clear if this local supply chain can find a way to make money without working with the larger food distributors.

In Kenya, where large food distributors aren’t as common in the food system, Taimba seeks to tame a chaotic and fragmented supply chain by connecting farmers with retailers and vendors through a cashless business-to-business app. Vendors order their produce via the app, then Taimba retrieves it from the farmers and delivers it to the marketplace. Farmers receive a fair price for their goods, and vendors receive inventory at below-market prices.

“The ability to offer a market and good prices to small-scale farmers has really boosted farmers’ earnings by reducing wastage and paying promptly,” says founder Dominique Kavuisya. Taimba went home with one of three $10,000 Prizes.

While consumers everywhere want more local food, the system to deliver the goods is still awkward, unsustainable and encumbered by capital equipment expenses and the lack of technology and tracking on the small-producer side. We are anxious to see how our finalists work on solving these issues.

Through the innovative work of our contestant startups, we are optimistic that we will see more locally produced fresh produce reach consumers, less food waste in the landfill and better and safer products in our food system.

Prize winner Andreas Neuman of UAV-IQ with Food+City’s Robyn Metcalfe.

UAV-IQ’s monitoring technology in use.

Transaera founder Sorin Grama makes his pitch at the 2018 Challenge Prize.

Transaera’s technology absorbs moisture in greenhouses.

Map by Stowga representing available storage space in the United Kingdom.

Vinder founder and CEO Sam Lillie.

F+C’s Robyn Metcalfe with Prize winner Jonathan Partlow of Aggressively Organic.

Aggressively Organic’s hydroponic growing system with leafy greens.

Grit Grocery truck in Houston.

Grit Grocery founder Dustin Windham, right, visits with a supplier in the field.

F+C’s Robyn Metcalfe congratulates Dominique Kavuisya, Taimba founder and Prize winner.

FOOD+CITY Challenge Prize

Innovation in food takes all forms, from making improvements to pallets to creating new avenues for delivering food or designing packaging that increases shelf life. Since 2015, we’ve hosted a challenge prize for startups in the food space that are challenging our notions of how the supply chain works. The 2018 Challenge Prize was awarded on March 13, 2018, at SXSW Interactive. Visit foodandcity.org/prize to learn more about this year’s entrants and winners.